| How to Draw People to Your Website - Spreading the Word (Cont.) |
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| Count the number of words in each press release and come up with an average length, then pare down your PR to keep it within that range. Also pay close attention to what kinds of information they include such as: a business address, phone number, and website address. |
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| Occasionally, a newspaper will arrange a meeting with local businesses to discuss what they are looking for in local news submissions and press releases. Take advantage of these networking opportunities. We didn’t get PR on Johansen & Associates published in one local paper until we introduced ourselves at one of their meetings and spoke with their editorial staff. In this age of virtual communication, the personal touch is still very important. |
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| E-newsletters – effective & cheap! |
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| To keep your name on your customer’s minds, you might want to publish a monthly or quarterly newsletter. These newsletters can contain information on your products or services, plus announcements about new developments or store openings. |
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| E-newsletters get five times more response than snail mail and recipients are 80% quicker to respond! Some companies like Constant Contact provide easy-to-use, visually-attractive newsletter templates that will display properly in most email programs. They also give detailed reports on how many recipients opened your newsletter and clicked on your links. No longer do you have to pay for expensive printing services and postage to get your message out. |
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| Share what you know |
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| You can also share your unique knowledge & expertise with useful tips articles your customers would find helpful. Some business owners are afraid to share their industry knowledge because they don’t want to “give away” their proprietary information. But most people stand to gain more than they lose by sharing a little of what they know. |
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