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| How to Draw People to Your Website - Spreading the Word |
| by Jackie Van Nice & Dan Sweigert |
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| Whether you’re running a business, a non-profit organization, or an artist’s collective, you want your website to draw new & old visitors. In past articles, we've discussed how search engines play a major role in drawing new visitors... but to achieve the results you want, we’ll need to dig a little deeper. |
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| Experts say you need potential customers to see your name at least seven times before they will buy. So how do you get visitors to come back to your site again & again? How do you build name recognition & credibility in your field? Which services (registration, pay per click ads, etc.) should you use to most effectively accomplish these goals? And what are some very inexpensive methods you can use to spread the word about your website & organization? |
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| Do it yourself |
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| If you haven’t done so already, you should register your website with the major search engines as soon as possible. Since most search engines get at least part of their results from the majors, you don’t need to register with thousands of search engines, and you certainly don’t need to pay someone else to do it for you - it's a simple process you can do yourself. We recommend registering with Google (the largest as of this writing), Yahoo, and MSN. |
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| Meet the press |
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| Write a press release about your business and send it to local newspapers, business papers, and trade magazines. Include a link to your website in the release. Press releases can be about a grand opening, an anniversary, a promotion, or any other event of note. |
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| If you’re sending a press release to a local paper, for example, look at the ones they’ve already published. Make a note of what section they're in (business briefs, local news, etc.) and who handles that section. Send your release directly to that person, if possible. |
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