| How to Draw People to Your Website - Selecting the Right Keywords (continued) |
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| You can then do related keyword searches with the new words to get even more ideas, and you can delete any that you think are irrelevant or undesirable. |
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| Once you have whittled your list down to about 100 keywords you like, you’re ready to do some competitive analysis. Wordtracker will run a report showing you the number of searches that have been conducted for each keyword, compared to the number of sites that contain them. It then ranks the top 100 in order of desirability based on their KEI (keyword effectiveness index). You pick the 10 to 20 that you think will work best for your website. |
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| Misspell My Keywords? That's right! |
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| Most web developers try very hard not to misspell anything, especially keywords that describe their company’s products or services. But let’s face it, search engine users often misspell or mistype words in their searches – and you can take advantage of that. |
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| Wordtracker can help you find the most common misspellings of your keywords. If you include these in your site, you can significantly increase your odds of coming up at the top of a user’s (misspelled) search results. |
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| But how do you include misspellings without looking foolish? Xofia Software cleverly created this separate web page to draw in these stray customers. Of course, the page with the misspellings should have outgoing links to the rest of the site, but users shouldn’t be able to access the page from any of the other pages. |
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| What Next? |
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| Now that you’ve selected the most powerful and effective keywords for your site, how & where do you place them to get the best possible results with the search engines? |
| Read on... |
