| How to Draw People to Your Website - Selecting the Right Keywords (continued) |
| |
| While I use the major search engines to get their top ten lists, I like the information from Dogpile the best because it’s the most specific. Dogpile gives you a live list of their users’ recent searches without regard to popularity – a much better taste of what people are really searching for. |
| |
| Which Keywords? |
|
| OK, so we agree that using more specific & unique terms will draw more of the “right” people to your site. But how do you pick the terms that the greatest number of your potential customers are searching for that the smallest number of competing sites are using? |
| |
Wordtracker is a powerful tool that can help you find & select the best keywords to use. First, take some time to select about 10 to 20 keywords or phrases you think best describe your business and its services. Then enter those into Wordtracker* to see how many searches for those terms were conducted in the last 130 days. (Wordtracker gets these numbers from its database of over 300 million searches.) |
| |
| For example, if you sell dog biscuits, you might start with the following keywords: |
|
| |
 |
Dog food |
|
|
Doggy treats |
|
|
Treats for puppies |
| |
|
Dog treats |
|
|
Dogs |
|
|
Food for dogs and puppies |
|
| |
| Wordtracker lets you select search engines from a list that includes Google, Yahoo, and others. It helps you “brainstorm” by giving you another group of up to 300 phrases or words it thinks are related to the original keywords you entered, along with results for those. |
| |
| * You can purchase Wordtracker by the day, week, month, or year. As of this writing, the cost is $7.20 per day, or $24.01 per week. |
| Read more... |
