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| How to Draw People to Your Website - Selecting the Right Keywords (continued) |
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| How many times have you searched for something generic, gotten WAY too many results, and had to go back to do a more specific search? |
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| A great deal of money has been spent on market research to determine when a new customer will actually purchase a product or service online, and people searching for more generic terms tend to be in the “research” phase of their shopping. |
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Most of the major search engines offer a frequently-updated list of their top ten
most
searched-for keywords or phrases, and they update them frequently. But if a lot of people are searching for the same thing, you better believe that a whole lot of websites have placed those phrases into their keywords. If you use them too, even though your site may pop up on the greatest number of searches, it’s also likely to get buried somewhere within the endless pages of search results. |
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| Wouldn’t you much rather be a large (or even medium-sized) fish in a small pond than a small fish in the Pacific? Your keywords should contain the most specific terms that define the services and talents that set you apart from the rest. |
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| The more specific your keywords are, the better the chances that your new visitors will become paying customers. For example, I was looking for a telescope one day because I wanted to view the planets. I started out by searching for “telescope,” to find some magazine articles & reviews. I soon discovered that refractor scopes were generally better than reflector scopes for seeing detail on the planets. This worked for me because I wanted mostly to look at Mars & Saturn. So I started searching for “refractor telescopes” and found a review of Orion’s Astroview 120mm EQ Refractor. Once I decided that was the make and model for me, I was ready to buy. So I searched for “Orion’s Astroview 120mm EQ Refractor,” found a dealer, and bought one. |
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