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How to Draw People to Your Website - EffectivelyPlacing Keywords into your Pages (cont.)
     
Useful Content is the “Key” Word    
The main thing to remember in all of this is that search engines love useful content, and hate all the game playing. If some "expert" promises you they will get you great rankings with the search engines by playing little tricks on them, stay away!
     
The best thing you can do for the long-term health of your website is to provide as much useful content to your visitors as possible. Not only will you draw more visitors – and return visitors – to your site, but you will also stay on the “good side” of the search engines and gain their invaluable respect.
     
In the next installment of this series Using Meta-Tags Effectively, you'll learn another way to place keywords into your WebPages.
 
Bibliography
Don't Make Me Think, Steve Krug, New Riders Publishing, Indianapolis, IN.
Search Engine Optimization for Dummies, Peter Kent, Wiley Publishing, Indianapolis, IN.
 
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