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| How to Draw People to Your Website - Effectively Placing Keywords into your Pages (cont.) |
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| What’s cool about the rollover image is it can be created from text, a button, a picture – anything you want – instead of the limited fonts available with that boring old html text! Unfortunately (there’s that word again), just like other images of text on your page, the search engines can't read them. And, if you register your home page with the search engines, they will not be able to find the other pages on your site unless they can read the links from html text. |
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| I still use rollover images because I love them so much, but I also include links using straight html text - and I had to add html links to the bottom of our j&a home page before the search engines could find our other pages. |
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| Emphasize your Keywords |
| The search engines place more significance on html text in bold or a larger font size. If you're publishing long articles on your website, SEO (Search Engine Optimization) expert Peter Kent suggests “chunking up” your article with keyword-laden subheadings. Put those subheads in a slightly larger font size than the body text, and use html code to make them bold. |
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You might also want to insert “call outs,” those little blocks of text magazines & newspapers use... |
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| You might also want to insert “callouts,” those little blocks of text magazines & newspapers use to highlight quotes from an article – like the one I’ve added here. |
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| Search engines also place more significance on words that appear near the top of the page, in bulleted lists, or in italics. They take notice of repeated words as well, but don't overdo this, as they consider gross repetition a form of spamming and may eliminate your page from their search results. |
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