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| How to Draw People to Your Website - Effectively Placing Keywords into your Pages (cont.) |
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| I know it’s hard for some web designers to accept. I wanted to have an Ibis flying across the screen on our front page (the ibis is our company mascot, a symbol for the scribes). While there may still be a way to do it without Flash, for now we’re sticking with what we have – content and links that the search engines can follow. |
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| Use HTML Text Whenever Possible |
| Programs like Macromedia Fireworks are great for designing really cool web pages. You can use images and your entire library of fonts to create your visual page design, then cut it into “slices” and export the slices as graphic images for your web pages. Designers like Fireworks because it allows them to add a lot of impact to ther visual design. |
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| Unfortunately, text typed into Fireworks is no longer text when it gets to your web pages. Instead it becomes an image just like a logo or photograph. And, because images are not actual html text, the search engines will not be able to read them. |
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| There’s nothing wrong with using images of words on your web pages. Just be sure to also include actual html text to place those valuable keywords into your pages. |
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| Roll Over, Webmaster? |
| I was also a great fan of the “rollover image,” which web designers use to create more graphically appealing links. For example, to create a link using something other than html text, you can create a group of rollover images. The page appears with the first image, then when the user's mouse “rolls over” it, a second image appears in its place. And sometimes, when the user clicks his or her mouse on the link, a third image appears. |
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