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| How to Draw People to Your Website - Closing the Deal (cont.) |
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| The "eyes" have it |
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| Notice I used the words “prime real estate” in reference to advertising. Do you know specifically where on a webpage people are most likely to look? Eyetrack is a utility that shows you regions on a page where people look first, and perhaps more importantly, where their eyes linger when they scan a webpage. Check out this page that shows the hot spots in different-colored regions - kind of like a weather map. |
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| Keep in mind, most people just quickly scan webpages, and rarely read every word on a page, no matter how painstakingly you’ve written & edited the content. Your headings & pictures should do the selling for you. Make them compelling reasons to purchase your product or service. |
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| Make your landing pages appealing, eye-catching, & easy to scan |
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Break up your body text into shorter paragraphs, preferably only three or four
sentences each. |
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Use headings & subheads with eye-catching phrases. |
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Insert call-outs like the one show here. Call-outs are little blocks of text that magazines & newspapers use to emphasize key points in a story. |
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Call-outs emphasize key points in a story. |
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Use bulleted lists. (We practice what we preach!) |
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Use pictures, illustrations, & colors to add visual interest. |
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| Read on... |
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