|
|
 |
 |
 |
| How to Draw People to Your Website - Closing the Deal (cont.) |
| |
|
| |
• |
Does the navigation make sense?
You should always test your site with at least a few people outside of your organization. Watch them as they click through your site. You might be surprised how easily they get lost or lose patience. Be sure to take notes and ask for their suggestions to make the site easier to understand. |
|
|
|
| |
• |
Can they easily find their way to the checkout if they want to buy something? |
|
|
|
| |
• |
Can they find whom to contact if they have questions or concerns?
Is it clear which person or department to contact for different questions? You should at least have a phone number and an email address (better yet, an actual link to a form, so all they have to do is type their questions or comments into the body). A person should not have to go through more than two layers of navigation to find contact information. |
|
|
|
| |
• |
Is it perfectly obvious what business you're in or what your organization does?
Before you get too carried away with abstract & artsy web designs, you might want to remind yourself why your site exists. Most organizations put sites on the web hoping people will do something specific: buy a product, order a service, or make a contribution. When was the last time you bought something and didn’t even know what the product was, or made a large contribution to a charitable organization having no idea what they do? |
|
| |
| |
| |
| |
| |
|
| |
|
|
|
