| How to Draw People to Your Website - Part 5: Closing the Deal |
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| by Jackie Van Nice & Dan Sweigert |
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| It's not enough to simply draw people to your website. Once they arrive, you want to keep them there to close the deal. For retail operations, that could mean getting them to buy a product or service. For non-profits, that could mean getting a contribution or an offer to help. |
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| We once had a client who was so obsessed with SEO
(Search Engine Optimization) that he neglected the all-important navigation. |
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| This approach is like having a huge store in the center of the business district that has large signs all over town pointing to it. Unfortunately, the store is so haphazardly organized that you can’t find anything you’re looking for. You look around for a clerk to help you, but to no avail. Finally, by pure chance, you stumble across the item you were looking for, but then you can’t find the checkout! Eventually, you storm out of the store in disgust, vowing never to return again. |
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| Is your site user-friendly? |
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| Author Steve Krug has written a book called Don’t Make Me Think which is about the importance of making your website user-friendly. Here are some of the most important questions you should ask about your site... |
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