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by Dan Sweigert from our October 2006 newsletter
Most businesses understand the benefits of implementing a comprehensive marketing plan, but many just don't have the time. The demands of running their day-to-day operations keep them from following through.
 
Last December, in an effort to create an easy & sustainable way to keep in touch with our existing customers, attract new customers, and rekindle relationships with old ones, J&A launched a new website & bi-monthly electronic newsletter. After seeing tremendous results and receiving very
positive feedback, we decided to bundle these services and offer them to our clients.
 
Site & Write is built around an integrated visual design that also creates links between your newsletter & website. Site & Write also includes search engine optimization, website maintenance, and writing services. We can even write & submit your press releases to newspapers, magazines, and trade publications.
 
With Site & Write, the whole is indeed greater than the sum of its parts. Electronic newsletters are an efficient, cost-effective way to keep your products & services in front of your customers, prospects, family, & friends. And your newsletters & press releases will link back to your website, where visitors can learn more about your business and read additional articles, tips, and news.
 
Five times more customers respond to electronic newsletters than to regular mail. We can increase your readership by adding a spot on your site where visitors can easily sign up for your newsletter, and we can track the results electronically at no extra charge. You'll also save a bundle by eliminating printing & mailing costs.
 
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