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by Dan Sweigert from our October 2006 newsletter |
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| Marci Rolison knows true beauty comes from the inside out, and has dedicated herself to helping others feel good about themselves. "I believe having a strong faith in yourself is very important. You have to know that you can do it, and then challenge yourself to be the best you can be." |
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| Marci, a licensed Cosmetologist and Certified Makeup Artist, specializes in doing onsite hair & makeup for weddings and other special events. She also offers "all dolled up" birthday parties for little girls, with a focus on |
| internal beauty and self esteem. |
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| In July, she opened the All About You hair salon in Oswego, Illinois and asked J&A to put together an integrated website & newsletter program that would allow her to easily keep in touch with her customers on a regular basis. |
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| Marci shares her beauty secrets & unique personal insights with her customers via her quarterly electronic newsletter that is designed to coordinate with the site. Articles in the newsletter contain links to additional information on her site, and the site has a sign-up box that lets visitors automatically subscribe to her newsletter. |
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| Since launching this program, Marci has seen a measurable increase in traffic to her site, and a 25% increase in subscribers to her newsletter! |
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